We Have the ZEVs.
We Need More ZEV Customers.
State investment is needed to build customer confidence, awareness, and larger market.
What is a ZEV?
ZEV stands for zero-emission vehicle and is a quick way of referring to the California ZEV rule, adopted as part of the 1990 Low Emission Vehicle Program by the California Air Resources Board (ARB).
What kinds of vehicles count as ZEVs?
ZEVs include battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs) and fuel cell vehicles (FCVs).
Automakers have made enormous investments to promote ZEV technologies and produce a variety of models for sale.
Manufacturers are spending tens of billions of dollars on R&D, to modify assembly plants, and to produce and promote ZEV vehicles.
There are 32 different ZEV-qualifying models currently on the road in California. 7 more are expected by MY 2018. Dozens more are in the production pipeline – projected to be over 70 models by MY 2021.
ZEVs of all different shapes and sizes – mini-compacts, two-seaters, subcompacts, compacts, midsize and large sedans, station wagons, SUVs, mini-vans – are in the market today with both two-wheel drive and all-wheel drive options.
The current problem is that there are not enough ZEV customers yet.
While the number of ZEV-qualifying battery electric, plug-in hybrid electric, and fuel cell electric vehicles has substantially expanded these past several years, ZEV sales have stagnated to around 3 to 4 percent of the market.